Mediauthentic is now Vision Labs, same great team, the same great methods, with an enhanced brand!
The Journey to Vision Labs
The transformation from Mediauthentic to Vision Labs is more than just a name change.
It represents our commitment to providing insight-driven solutions that empower businesses to make data-informed decisions (aka provide vision).
Vision Labs symbolizes our approach to utilizing data to create ‘vision’, enabling our clients to predict, plan, and act faster than their competition.
Our Enhanced Structure
Vision Labs continues to uphold our core values, with a renewed emphasis on transparency and education.
We are delighted to (re)introduce:
- The Lab: Formerly Better Than Data, our training system & style are designed to cultivate the best in the industry with quick punchy lessons & real-world examples to back it up! Check out the lab >
- Public Demos: We will continue to demonstrate our capabilities through ongoing additions and reporting verticals from our team. The goal is to show we practice what we preach.
- Case Studies: We will share our successful projects to provide insights into our work.
- Workshops: We will host monthly educational sessions to share knowledge and insights in application.
Who We Serve
Our clientele comprises companies with a top line revenue between $5MM and $200MM seeking to continually enhance their marketing systems through data-driven insights.
We partner with our clients to provide feedback loops and foresight into their marketing efforts, leveraging our technical expertise, strategic marketers, and proactive approach.
As we work on a retainer basis, we are true partners in improving at every turn!
Our Core Stack
What does that base stack look like? (we use many other tools, but here is the core)
- BigQuery – Data storage
- Looker Studio – Data Visualization
- Google Tag Manager (Server-side & client-side)
- GA4 – Behavioral Analytics
- Product – Segment, amplitude & many others.
- Ad platforms; Facebook, Google, TikTok, etc etc.
Ps. We have courses & training on all of these inside The Lab -> Check our training
An Educational Agency – NOT agency education
We are redefining the conventional agency model by combining education and service.
Our team is passionate about sharing knowledge and maintaining transparency with our clients. We invite in-house teams, consultants, and agencies to join our unique sunset subscription for a transformative experience.
The difference is that we are a true agency that practices this in the real world every day. Then once we nail our system, we teach it to you inside of “The Lab” -> VisionLabs.com/lab.
This provides a few key benefits of learning with us
- You get real answers since we are in practice every day!
- No fluffy articles about “hypotheticals”.
- True experience (not just reading help docs)
Our Team loves to teach & share what we are doing with as much transparency as possible via clients!
Our Team and History: The Evolution of Vision Labs
Vision Labs, formerly known as Mediauthentic, began as a one-man consultancy almost a decade ago. Founded by JJ in 2014, Mediauthentic served as a catch all for “doing it all”
Today, our team has grown and diversified, boasting a collective of specialized professionals dedicated to creating action-based reporting, tracking, and marketing solutions.
Each member of our team is not just a data expert, but a marketer at heart. This unique blend of skills sets us apart from our competitors and underpins our success.
As we embark on this new chapter as Vision Labs, we carry forward our history and experiences. Our new name is not only easy to spell and memorable, but it also embodies our mission and values.
We look forward to continuing our journey, providing the same exceptional service under the banner of Vision Labs.
If you want to contact us: Hello(at)VisionLabs(dot)com is where you can do that & we can point you in the best direction 🙂
We are the same great people & the same great times!
