We were fed up with hearing stories about dedicated professionals, just like you, that just “didn’t know what to do”
Insights that help you move the needle at every step.
Strategies that allow you to improve & activate your data.
Lifetime access allows you to sleep easy knowing you have a team behind you.
The Lab is the premier training community for data professionals and digital marketers.
It’s packed with in-depth, practical training and resources on all aspects of planning, implementing, running, and growing successful data strategies.
PLUS the community support you need to ensure your data analysis skills achieve their full potential.
In fact, many in the community feel that the support they receive in the #shameless-ask channel is more than worth the entire investment.
JJ Reynolds, a Hawaii native with a knack for storytelling and a keen understanding of digital analytics, brings his unique perspective and wealth of experience to the table.
With a ‘B.S. in BS’ (read: communication degree) under his belt, he’s managed substantial ad budgets and worked with production companies and ad agencies before choosing to delve deeper into the digital analytics world.
Frustrated by clients who couldn’t see ‘what is happening,’ he founded Vision Labs to present not
just numbers, but the story behind them.
Stockton Fisher, a near-accountant turned marketing maestro, shares his vast knowledge gained from diverse experiences such as being a product manager at Funnelytics and the marketing director for an eight-figure ecommerce brand.
Recently stepping into fatherhood, Stockton is well-known for his love of teaching and educating others about tracking and measurement.
He continues to provide world-class measurement systems to clients while maintaining his passion for teaching.
Both JJ and Stockton bring their love for what they do and their infectious enjoyment to every lesson, making learning not just informative, but fun!
In our Foundational Courses, we walk you step-by-step through every click and code adjustment, ensuring you establish a robust foundation for your measurement marketing setup. Our most coveted Foundational Courses are:
Welcome to the art of selling data as a service. We’ll teach you how to converse ‘data’ with your clients, ensuring you’re always speaking their language. Our strategy courses include Value Delivery Strategy and Client Communications.
Action Paths are comprehensive step-by-step guides designed to help you achieve specific tasks. These paths seamlessly blend foundational knowledge with strategic insights, providing you with a well-rounded approach to data analytics.
At The Lab, we believe in the power of continuous learning and evolution. That’s why we’re always expanding our course offerings, staying ahead of the curve in the ever-changing landscape of data analysis. But what truly sets us apart is our commitment to our members. We listen to you, understand your needs, and often select new course topics based on your requests. After all, our mission is to empower you with the knowledge and skills you need to thrive in your data journey.
Agency owners, consultants and in-house team members who want to elevate their tech setup and data skills.
Existing data consultants or agency owners who want to expand their services.
Data analysts who are new to the measurement marketing industry but are eager to learn, willing to invest time and energy to make their data dreams a reality.
Action takers who aren’t just going to watch some training videos and never implement. You still need to do the work!
Entrepreneurs who have an existing client base and want to better leverage their time and knowledge, whilst helping more clients, by offering data as a service.
Idea chasers - if you’re constantly chasing the next idea and never getting anything off the ground, this isn’t a fit for you.
Looking for a quick fix or not willing to dedicate time to learning data analysis. Mastering these skills takes time and effort.
People expecting guaranteed results - we know what we teach works (because we’re doing it ourselves) but we can’t guarantee effortless results from following our advice. Technology can be tricky and capacious. You have to be ready to roll up your sleeves and bLend our recommendations to your tech stack and data questions.
It may seem odd, us attempting to discourage you from joining – but honestly, if The Lab isn’t the right fit, it won’t serve either of us well. We’re invested in your success (after all, you won’t stay if we’re not providing value, right?) – and that begins with ensuring The Lab is the right choice for you before you sign up.
If you’re ready to elevate your data analysis skills and deliver unmatched value to your clients by joining The Lab, simply select your Journey option below and click the button to embark on your adventure with us…
Sure, we’re confident in the value we provide – it’d be concerning if we weren’t!But don’t just rely on our word for it, take a look at this collection of praise and testimonials from our satisfied members…
So, you have questions? Let us try to answer those for you…
The sooner you begin, the quicker you’ll be able to leverage the game-changing power of GA4, Analytics Canvas, Big Query, and Looker Studio. Every day you wait is a day of untapped potential. Plus, the digital landscape is evolving rapidly; staying current is not only advantageous, it’s essential.
The beauty of this course lies in its efficiency. We recommend setting aside just three hours per week over a span of three weeks. That’s all the time you’ll need to dive deep into the material and emerge with a wealth of actionable knowledge. So, in less than a month, you’ll be all set and ready to take the data world by storm!
Success is an ongoing journey, not a final destination. With our individual courses and courses inside Better Than Data, we focus on fueling your continued growth. Whether you’re keen on refining your strategies, enhancing client communication, or aspiring towards loftier goals, we’ve got you covered. Our robust expertise, drawn from helping clients across diverse sectors in the data world, ensures you’ll find valuable insights to facilitate your growth trajectory. No matter how successful you are, there’s always room for enhancement, and that’s where we step in!
We’re all for questions and active participation. Whether you’re puzzled about a specific module or curious about an analytics concept, don’t hesitate to drop us an email. We’re committed to supporting you throughout this learning journey and will reply as swiftly as we can.
Moreover, when you sign up for Better Than Data, you’ll gain entry to our exclusive Slack community. Here, you’ll have the unique opportunity to interact directly with Stockton and JJ. They’ll be hosting regular training sessions and answering questions, offering you direct access to their wealth of expertise!
You get full access to the Analytics Canvas course (and all of the courses of Better Than Data, if you join us inside the membership) right away. No need to wait for certain modules to be released. You can dive in and start learning immediately. And don’t forget, we’re continually updating and adding new material, so your resource library will keep expanding.
While we do offer asynchronous help and a monthly live call for Better Than Data peeps, we don’t offer one-on-one assistance as part of this course. However, if you need personalized, live consulting, we do provide that service for an additional hourly rate.
While we can’t make guarantees as results vary greatly depending on individual circumstances and effort, our experience shows us that the knowledge you’ll gain has immense value. We’ve been doing this for a while and have consistently seen monthly returns in the range of $3k – $10k. Your investment in this course has the potential to yield significant rewards.
We strive to provide immense value in everything we do, and we take that commitment seriously. If you’re searching for an easy exit strategy, we may not be the right fit for you. We’re real people who work hard to ensure the quality and worth of our course. Our goal isn’t to take your money and run, but to deliver a learning experience that’s truly transformative. As of right now, noone has ever asked for a refund.
I you can’t find the information you need, don’t hesitate to
contact us. We’re here to assist you.