JJ Reynolds is the founder of Vision Labs, a white-glove data agency specializing in custom measurement systems and real-time marketing dashboards. Having worked with startups to multi-billion dollar companies, he creates bespoke reporting solutions that help businesses turn data into decisions. His expertise in media buying, PPC, and analytics enables companies of all sizes to make smarter, data-driven choices.
I am going to outline & document the history of Looker Studio VIP. I really do enjoy reading other companies that do this. So this is my effort in putting more of this into the world!
We purchased DataStudio.vip on Tuesday 23rd of November 2021 (RIP Datastudio)
Wrote 36 Articles that I thought were the most helpful on the internet including
Built a course & sold a hundred on Data Studio Efficiency
Google rebranded Data Studio to Looker Studio
Bought LookerStudio.VIP Tuesday 11th of October 2022 from Godaddy.
Wrote more articles & Youtube Videos on Looker Studio (about 1 / month)
Feb 23, 2024 – Turned off LookerStudio.VIP & put it all in VisionLabs.com
The Goal of Looker Studio VIP Was
The original goal of Looker Studio.VIP was to help people build ACTIONABLE Dashboards. Not just templates & not just “pretty” although I love a Sexy Dashboard.
When I built that it was “Just Me”. Meaning I wrote, built & created that article. Now we have a team of people that operate Vision Labs.
The mission stays the same!
Who does Vision Labs help?
We help marketing teams take action on their data faster than ever before.
With Clients in:
SaaS
Direct-to-consumer e-commerce
Direct response
Launch models
Info based products
Non Profits
Agencies
We have a team of people who have two goals.
Create the most actionable reports
Help clients & students find the action from that data.
This spans from the Data Collection through visualization.
Unfortunately, Looker Studio VIP no longer serves the purpose that got us here. There are more blogs, more templates & more “hot takes” on data visualization out there.
We still own the domain and might resurrect it. But, I am focusing the team to serving our customers in the best possible way.
If you want to learn how to become an action-oriented data-driven marketer. Consider joining The Lab
Turn your data patterns into revenue. Less reporting on what happened, more action on what to do next.
$1MChallenger brands
$1BCategory leaders
The same framework works at every revenue scale — the data problem doesn't change.
Enter your email above to save your free spot · June 17, 2026, 3:00 PM
Insight Engineering: Driving Revenue First — we're live now.
Missed it live? The full replay is playing above.
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Hosted by JJ Reynolds
Sharing the exact data framework his team runs with growth clients
In this session you'll leave with
A way to tell which numbers actually drive revenue, and which ones you can stop reporting.
The framework for turning one data pattern into a revenue experiment you can ship this week.
A repeatable system, so acting on insight stops depending on who has time to dig through dashboards.
Trusted by teams at
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Black Friday Offer🔥 Get your data audit.
Normally $2,500—this week only $97. We’ll audit your GA4 stack and jump on a live session to prioritize fixes.
