Your Road to Activating your Data Starts Here
Courses (all included in “The Lab”) made to get you to action fast.
Dashboard Design Mastery! (with Ahmad Kanani)
Practical design strategy for your next dashboard build!
No longer struggle with Design!
Module:
| Introduction |
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| Who You are talking to |
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| Ux & UI Principals |
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| Over The shoulder |
$149
Analytics Canvas: Your Low Code Savior to GA4 & BigQuery
Fully understand how to use Analytics Canvas, build out your system & unleash the GA4 API & BigQuery data.
Module:
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Introduction to Data Prep |
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Analytics Canvas UI |
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Using GA4 API |
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Horizontal Tables |
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Visualizing Your Data |
$499
Facebook Analytics for Media Buyers
Understand how to collect, use, & store your Facebook Analytics Data then Where GA4 fits into this picture!
“Every Media Buyer Must Take”
Module:
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| How Data Works |
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| Overview of Your Data |
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| Facebook Data |
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| GA4 Data |
$197
Google Looker Studio Foundations
Understand how to use Looker Studio & execute amazing flows of data, features & reporting structures.
Modules:
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| Your Value Strategy |
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| Basic Reporting |
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| Advanced Features |
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| Custom Visualizations |
JJ Reynolds
Google Big Query Foundations
Practical Looker course for beginners that want to quickly get up to speed with Looker and LookML..
Modules:
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| Getting Started with Google Cloud |
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| Working with BigQuery Data |
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| Common Functions & Flows |
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| GA4 Data In BigQuery |
Stockton Fisher
Value Delivery Strategy
How do you actually provide value using Data. Create bosses, clients, & teams that “Need You”
Modules:
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| How Value is Made |
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| The Value Ladder |
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| Value Tools |
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| Activate Value |
JJ Reynolds
APIs to Automate & Report (Sheets Edition)
We dive deep into how to use APIs for your reporting. What is an API, how they work, where you can leverage automation.
Module:
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| API Principles |
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| Using Code “Mixed Analytics” |
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| Using Tools “Power My Analytics” |
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| GA4 API -> Sheets |
Stockton Fisher
Google Analytics 4
A practical guide on how to nail your GA4 set up from Day 1, start leveling up your reporting and strategy of collecting “Actionable” data.
Module:
|
| Your GA4 Web Strategy |
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| Start Fast & Adjust Quickly |
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| Customize to WIN |
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| GA4 User Interface |
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| GA4 Explore Reports |
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| GA4 Advanced Priorities |
JJ Reynolds
Google Tag Manager
Ever wanted to manage all your tags in one location? Or simplify your set ups using variables? GTM is the place to do it.
Module:
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| Quick Wins In GTM |
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| Overview of “Tagging” |
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| How “Tags” Work |
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| How “Triggers” Work |
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| Utilizing “Variables” |
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| Conversion Tracking !Important!!!! |
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| More Advanced Use Cases |
Stockton Fisher
Server-Side Google Tag Manager
Master Server Side Tagging & set up Facebook Conversions API, send data direct to BigQuery & enable your full control.
Module:
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Overview of Server Side Tagging Is | |
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SSGTM Basics (set up) | |
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Facebook Conversion API (set up) | |
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Google Ads (Set up) | |
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Other Applications | |
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Advanced Uses |
Stockton Fisher
Foresight System Front End Tracking
How to structure your data collection in a hyper-actionable way that allows you to take action (Vertically & horizontally)
Module:
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| The Overall Strategy |
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| Doing It (Action Build) |
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| Lead Tracking |
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| Offer Tracking |
JJ Reynolds
Foresight System: Back-end Tracking
Turning leads into revenue is the goal, but is your strategy working? This system tags every lead & builds your revenue.
Module:
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The Big Glorious Strategy |
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How to Handle Leads |
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Working With Transactions |
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Joining Leads & Transactions |
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Looker Studio Reporting |
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Resources |
Stockton Fisher
Stake-Holder Management Strategy
Agencies, consultants, & in-house teams that need buy-in from a boss or force driver… how do you do this?
Module:
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Understanding Values |
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Communication Levels |
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Applications & real-world examples |
JJ Reynolds
UTM Training - A hyper applicable strategy
Build an organizational UTM strategy that “doesn’t break” and is “idiot proof”
Module:
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| Understanding URLs & Parameters |
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| Dynamic UTMs & Paid Media |
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| Other Considerations |
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| Templates & More |
Stockton Fisher
Shopify Tracking - Tagging & Advanced Tactics
Shopify is “Standard” but can be a pain to manage. We uncover the nuances behind Shopify Tagging.
Module:
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Manage the “Data Layer” |
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Build & Send Destinations |
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Using Elevar (recommended) |
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Advanced Applications |