The Vision Labs Blog

Bow tie diagram of a web analytics measurement strategy: the anonymous left wing (off-platform, landing page views, engagement, intent) narrows into the knot (contact creation, the identity moment with an email or database ID), then the identified right wing (onboarding, adoption, revenue, expansion) widens for product and revops analytics

How to Build a Web Analytics Measurement Strategy

Most teams measure what visitors did. A strong web analytics strategy measures what you designed to happen. The Bow Tie framework, in 6 steps + a canvas.

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Bow tie diagram of a web analytics measurement strategy: the anonymous left wing (off-platform, landing page views, engagement, intent) narrows into the knot (contact creation, the identity moment with an email or database ID), then the identified right wing (onboarding, adoption, revenue, expansion) widens for product and revops analytics

How to Build a Web Analytics Measurement Strategy

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What is PostHog

What Is PostHog? The Complete Tutorial for Product Teams

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Five-layer reporting stack diagram — action, visualization, semantic layer, storage, and raw data — with Vision Labs co-founder JJ Reynolds

How to Vibecode a Dashboard: stack + how we do it

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5 Layer Marketing Stack

B2B Martech Stack: The Only 5-Layer Marketing Tech Stack You Need

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Best Web Analytics Agencies 2025

Best 7 Web Analytics Agencies of 2026 – A curated list

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Best Data Visualization Agencies

Best 6 Data Visualization Agencies and Consulting Services in 2026

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BEST PRODUCT ANALYTICS TOOLS COMPARISON

Best product analytics tools (2026): after testing them all

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Best Google BigQuery Services 2025

Best 7 BigQuery Consulting Services in 2025 – A curated list

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Set Up Facebook CAPI for HighLevel In Minutes; Funnels, Leads, Invoices & Purchases

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The Marketing Data Order of Opperations Framework: Why Your Organization Needs This NOW

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Your Ecommerce Data Action Plan (DAP)

Your Ecommerce Data Action Plan (DAP)

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Build Your Dashboard Branding & Your Minimum Viable Data.

Build Your Dashboard Branding & Your Minimum Viable Data.

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