Are you a consultant or an agency looking for ways to enhance your Facebook performance marketing reporting in < 30 minutes? Look no further.
We will empower you to build your own dynamic report and master the art of Facebook performance marketing.
👇 Here is how 👇
This isn't some boring theory course. We're going to dive straight into Data & reporgin and show you how to do all the cool stuff.
How does GA4 play into the mix? Lets dive into & make sense so you can get back to media buying

Looker Studio is where you can build reports that make sense for your teams & clients. We show you how!
Seriously, we understand how media buying works. Becuase we have bought millions of dollars of media in our teams life!
With hands-on lessons, we immerse you in tools, guiding you through data extraction, integration, and visualization methods.
No more drowning in data discrepancies or getting bogged down by disjointed tools. Break free, harness the power of your data, and unlock actionable insights.
Grow Now Digital
Grow Now Digital
Demystify how you can improve your numbers & identify them quickly
Say goodbye to time-wasting, hair-pulling debugging sessions and aimless tinkering. We'll show you the right way to do things from the get-go.
Feeling overwhelmed? Just drop us a friendly email about what's bugging you or what you're trying to do, and we'll update the course. Yup, we're here to make sure you get the most out of this journey!
We begin by asking the right questions and analyzing GA4 to identify key events for your marketing needs. With this strategy in mind, we tailor your Canvas strategy to align with your objectives and maximize your data utilization.
We explore GA4 API and BigQuery, highlighting their strengths & teaching when to use each.
Gain hands-on experience with GA4 API, making it a valuable asset in your data toolbox.
Big Query may seem daunting, but it will soon be your best tool.
We’ll explore its features and show you how to use it effectively for better data-driven decisions in your business.
Imagine the momentum your business could gain if your entire team masters GA4, Analytics Canvas, BigQuery, and Looker Studio together. As a unified force armed with future-proof skills, your team can drive data-driven decisions that boost your projects' success.
Our courses don’t just equip individuals—they fuel entire businesses. With everyone on board, you'll have the collective knowledge and confidence to refine your services, gain a competitive edge, and even pioneer your own agency, if that's what you aspire to do.
Learning as a team means growing as a team. Create a data-driven powerhouse that leverages powerful tools to drive success. Why embark on this transformative journey alone when you can bring your team along?
Get Just the Analytics Canvas Course or join the The Lab Community and get access to everything
This Course
All Tools - Learn to use GA4 API, BigQuery, LookerStudio, & More)
All Courses
All Insider Calls (i)
Members only community
Monthly Live Calls
Open Support (i)
This Course
All Tools - GA4, GTM, Looker Studio, Strategy, Communication & More
All Courses
All Insider Calls (i)
Members only community
Monthly Live Calls
Open Support (i)
Capitalize on our rich industry experience and proven success in spearheading measurement marketing projects across diverse markets. Our expertise is your power-up.
Forget the outdated, abstract theory—we bring to the table hard-earned wisdom from our active involvement in data analysis. We ensure that what you learn is always up-to-date, relevant, and directly applicable to your work.
Our passion for data analysis goes beyond just a job—it's a shared adventure that we embark on with you. We continually learn, adapt, and grow alongside our community. We're here to support and empower you on this exciting data journey.
Founder | Mac 'n Cheese Media
"I can’t express how much of an impact Stockton has made on my Business. If you get an opportunity to work with him, you should definitely do that”
Founder | Analytics Consultant
"I highly recommend [The Lab]. Whether you are a beginner, experienced marketer, or webmaster, you will find valuable information and insights that will help you.
JJ and Stockton are truly dedicated to helping their members succeed and it shows in everything they do from the lessons to membership calls. They also stay on top of the issues such as Google limiting access to some of their APIs.”
Digital Analyst | Digital.Galanti
"I really like JJ and Stockton's way of going deep. I have collected many interesting ideas and new ways of doing some things compared to before, both on the GA4 and GTM side but also on other things such as ideas on strategies and tactics in Looker Studio. I really like the informal style and practicality of the guys. I also find the Slack channel dedicated to subscribers very interesting.”
Agency | Ad Manager
"I freakin love these weekly updates!!!
Your confidence makes me confident I made the right choice to be a member of BTD!”
Founder | Siavak
"I’ve found [The Lab] so unusually attractive as an offer (before joining) and so incredibly valuable as a program (after joining) that I’m genuinely happy to recommend it to anyone running a measurement-focused agency or freelance business who wants to stay top of the game.
I joined as a foundation member last year and can’t recommend it highly enough!"
Founder | VitalTechResults
"[The Lab] is the perfect online course platform for busy professionals who want to up their game. Whether you're a business executive, a stay-at-home mom, or just want to improve your productivity, their courses and resources will teach you the skills you need to achieve success.”
So, you have questions? Let us try to answer those for you…
The sooner you begin, the quicker you’ll be able to leverage the game-changing power of GA4, Analytics Canvas, Big Query, and Looker Studio. Every day you wait is a day of untapped potential. Plus, the digital landscape is evolving rapidly; staying current is not only advantageous, it’s essential.
The beauty of this course lies in its efficiency. We recommend setting aside just three hours per week over a span of three weeks. That’s all the time you’ll need to dive deep into the material and emerge with a wealth of actionable knowledge. So, in less than a month, you’ll be all set and ready to take the data world by storm!
Success is an ongoing journey, not a final destination. With our individual courses and courses inside Better Than Data, we focus on fueling your continued growth. Whether you’re keen on refining your strategies, enhancing client communication, or aspiring towards loftier goals, we’ve got you covered. Our robust expertise, drawn from helping clients across diverse sectors in the data world, ensures you’ll find valuable insights to facilitate your growth trajectory. No matter how successful you are, there’s always room for enhancement, and that’s where we step in!
We’re all for questions and active participation. Whether you’re puzzled about a specific module or curious about an analytics concept, don’t hesitate to drop us an email. We’re committed to supporting you throughout this learning journey and will reply as swiftly as we can.
Moreover, when you sign up for Better Than Data, you’ll gain entry to our exclusive Slack community. Here, you’ll have the unique opportunity to interact directly with Stockton and JJ. They’ll be hosting regular training sessions and answering questions, offering you direct access to their wealth of expertise!
You get full access to the Analytics Canvas course (and all of the courses of Better Than Data, if you join us inside the membership) right away. No need to wait for certain modules to be released. You can dive in and start learning immediately. And don’t forget, we’re continually updating and adding new material, so your resource library will keep expanding.
While we do offer asynchronous help and a monthly live call for Better Than Data peeps, we don’t offer one-on-one assistance as part of this course. However, if you need personalized, live consulting, we do provide that service for an additional hourly rate.
While we can’t make guarantees as results vary greatly depending on individual circumstances and effort, our experience shows us that the knowledge you’ll gain has immense value. We’ve been doing this for a while and have consistently seen monthly returns in the range of $3k – $10k. Your investment in this course has the potential to yield significant rewards.
We strive to provide immense value in everything we do, and we take that commitment seriously. If you’re searching for an easy exit strategy, we may not be the right fit for you. We’re real people who work hard to ensure the quality and worth of our course. Our goal isn’t to take your money and run, but to deliver a learning experience that’s truly transformative. As of right now, noone has ever asked for a refund.
I you can’t find the information you need, don’t hesitate to
contact us. We’re here to assist you.
At The Lab, we pledge to provide an environment where learning never stagnates and evolution is the norm. In the fast-paced world of data analysis, we’re not just staying afloat—we’re riding the wave, continuously expanding our course offerings to keep you ahead of the curve.But it’s not only about offering new content—it’s about offering content that resonates with you. Our courses often find their roots in your feedback and requests because we listen, understand, and value your input. We believe in curating our learning resources based on your unique needs.Ultimately, our mission transcends simply providing courses. We strive to empower you with knowledge and skills that transform your data journey into a thriving adventure. That’s the The Lab Guarantee—always evolving, always committed.