How to build impactful dashboards stakeholders not only love but want to use to drive actionable change!
This is regularly quoted in respectable publications like The Economist, Harvard Business Review, Forbes and Wired… (just to name a few)
Basically it means data might be the most valuable resource in the today’s modern world. It can influence everything from government, environmental and public health policy to what Netflix recommends you to watch next.
But just like oil, in its crudest form data is not useful. It’s not until oil undergoes refinement that its potential to power the world is unlocked.
Similarly just having data is not enough… it too needs to be refined into a powerful decision-making tool to allow businesses to react proactively and drive change.
Some say if data is the new oil, insights are the new money.
As data and analytics professionals we often pride ourselves on our technical abilities but what clients really care about is how clearly the data provides valuable insights to guide their decision making. At a glance they want to know…
Obviously asking the right questions and collecting clean accurate data are the backbone to any great dashboard… but what sets the great apart from the average is the ability to look at a dashboard and understand exactly what’s happening and what needs to be performed next.
Fortunately there’s a series of proven visual design principles that when used in combination with correct layout and structure can incredibly transform any dashboard.
Discover how to build impactful dashboards stakeholders not only love but want to use to drive actionable change!
Lesson 1: The 4 Types of Dashboards
Lesson 2: Granularity of Insight & Action
Lesson 3: Your Organization & Dashboards
Lesson 1: Contrast
Lesson 2: Visual Hierarchy
Lesson 3: Consistency
Lesson 4: Context
Lesson 5: Clarity
Lesson 6: Colors
Lesson 7: Data-Ink-Ratio
Lesson 8: Accessibility
Bonus 1: Looker Studio – look over our shoulder
Bonus 2: Dashboard Tear Down
Ahmad is the founder and head of analytics at Siavak Analytics, a boutique analytics agency that helps ambitious online businesses leverage data to support strategic marketing and operational decision making.
Siavak has helped its clientele create systems and data pipelines to collect, process, report, and analyze data for more than $4 Billion in combined revenue across online and offline channels.
Founder of Siavak Analytics
JJ is the founder and Managing Director of Vision Labs, an agency helping companies measure and take action on their marketing data.
Vision Labs has managed 5 Billion+ data hits. JJ is also a sought after speaker and lead instructor for Vision Lab’s education platform “The Lab”.
Founder of Vision Lab
Ahmad has demonstrated his amazing analytics skills with a rare combination of business savvy and analytics savvy which makes his professional impact unique.
Digital Marketing Evangelist, Google
We’ve recommended JJ and the Vision Labs team numerous times and they’ve always managed to continually impress. Time and time again, they’ve proven their ability to work with clients to collect the right data, organize it in a way that tells a natural story, and display that data in reports that are both easy-to-read and highly actionable. If your organization is ready to turn “information” into actions that build revenue and results, then you’ve found your measurement experts…
Co-Founder | MeasurementMarketing.io
Ahmad helped me to take my understanding of Google Analytics, Google Tag Manager, and Google Data Studio to a whole new level! The nuances and tricks that I discovered with Ahmad's guidance allowed me to optimize my tracking implementations and make my dashboards infinitely more valuable for my clients. We zeroed in on exact questions I needed answers to, which led to the fast and solid progress I was looking for.
Systemsrock
Incredible at both execution and education. We knew there were many problems with our web data, but you uncovered things we didn't even think to check. Additionally, you educated our internal teams on the *why* behind these things as well. As such, we're in a much better place both tactically and knowledge-wise. I honestly can't think of anything for you to improve on.
Founder | Omniscient Digital
Ahmad is one of the smartest analysts in the Google Analytics / Tag Manager / E-commerce world. He's an active practitioner and has real-world, hard-won knowledge. I've been struck by the intelligence reflected in his questions and the experience reflected in his answers. I consider him one of the best practioners I know.
COO & Web Analytics Expert
If you couldn’t find what you were looking for, feel free to reach out to us. Our team is here to help!
The design principles can be applied to any dashboarding platform like Tableau, Power BI, or Google Looker Studio.
Even if you decide to go 100% custom js, this will help you!
Ideally you have used a data visualization tool in the past. But it is not required, you just have to be in a place to improve your designs!
The course itself is around 3 hours, but we do have bonus builds & dashboard reviews which are added to (currently 2.5 hours of extra)
Non! Looker Studio is free if you do not have any data visualization tools currently!
This course by itself does not offer 1:1 support, but if you join The Lab, you will be in a vibrant community where we answer pretty much all questions in < 24 hours.
The lab is our premium data training. You are able to join us and learn how to activate data using Google’s Suite of tools & strategies to make the most of it!
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If your reports do not tell you what
to do, maybe you should contact us?