Do Visitor Identification Solutions Work
Exclusive Webinar
Why visitor id solutions don’t typically deliver what they promise.
Your Hosts:
JJ Reynolds
Vision Labs
Jonathan Cairo
CustomersAI
About Jonathan:
Jonathan Cairo is the Head of Solutions & Integrations at CustomersAI, where he focuses on signals and identity resolution. Jon’s work centers on how behavioural signals relate to lifetime value (LTV) and customer acquisition costs (CAC), enabling brands to predict who will buy, who to email, and who to advertise to. Previously at Elevar, he led integrations with major ad and email platforms such as Meta, Google Ads, and Klaviyo, helping brands overcome cookie loss and tracking gaps to deliver cleaner, more actionable data.
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What You'll Learn:
- Do anonymous visitor id solutions work
- How to test your ID providers identification accuracy
- Who should & shouldn't use these solutions
- How can third party data be leveraged in a first party data context