Do Visitor Identification Solutions Work

Jonathan Cairo is the Head of Solutions & Integrations at CustomersAI, where he focuses on signals and identity resolution. Jon’s work centers on how behavioural signals relate to lifetime value (LTV) and customer acquisition costs (CAC), enabling brands to predict who will buy, who to email, and who to advertise to. Previously at Elevar, he led integrations with major ad and email platforms such as Meta, Google Ads, and Klaviyo, helping brands overcome cookie loss and tracking gaps to deliver cleaner, more actionable data.