Tag You’re It: GTM Gets a Makeover While Looker Charts Get a Glow-Up! – May 12, 2025

Google Tag Manager (GTM):

• First-Party Mode Gets a Makeover: Say hello to the Google Tag Gateway for Advertisers! This upgrade unlocks client-side AND server-side tag support—talk about a game-changer. Learn more about setting this bad boy up here and here.
• Bye-Bye, “Suggested” Labels: GTM is streamlining its tag coverage summary. Those pesky “Suggested” labels are gone, replaced by a cleaner, more efficient view. Good riddance, we say!

How To Apply – From the Vision Labs Team 

1. For small teams it’s a nice quick button click to Cloudflare to have 1st part data on a random page path. But most small teams won’t know how to do this so it missed the mark.
2. Most large teams should just use server-side tagging. 
3. Not 100% sure who this is for. 

Read the raw update from Google > 

Google Looker Studio:

• Grid Lines Get a Glow-Up: Looker Studio’s cartesian charts just got a whole lot prettier. Customize grid line colors and styles for ultimate chart clarity. Check out the modern charts documentation to get started.

How To Apply This – From the Vision Labs Team 

1. Ehhh it’s cool I guess. Never asked for this. But hey, we get what we get. 

Read the Raw Update from Google >

We Got Crickets From….  🦗

These tools took a well-deserved nap. No updates to report, but hey, we all need a break sometimes, right?

• Google Analytics: No updates
• Google BigQuery : No updates this week