Hospitality / Tourism CDP & Attribution Case Study: Attribution & ROI Measurement

Hospitality company operating luxury hotels and resorts in Southern California. Revenue from room bookings, events, F&B, and resort amenities. Focus on leisure and corporate travel markets.

Attribution CDP

Google Analytics Google BigQuery Google Tag Manager

The Challenge of attribution and roi measurement

How we Helped

Approach & Results

Our Approach

Key Results

Google BigQuery

Central data warehouse for unified analytics

Google Analytics

Web traffic and user behavior tracking.

Google Tag Manager

Tag deployment and management.

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