Case Study

Complex.com

"Everything we ever wanted & More" - Complex Team

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Complex is a fast growing media company previously owned by BuzzFeed. Producing 1,000 or more articles each month, the content team needs accurate & useful data to make decisions on every single week. Vision Labs manages the end-to-end pipeline of web data.

Before

Needed a system for tagging & reporting on thousands of articles
No editorial reporting system
Non unified, shopping, headless, & content site collections

After

Cohesive fully managed owned measurement system
Thousands of articles dynamically reported on.
Hundreds of team members on the same page.

"They now what we needed & are able to be a team memeber"

“Its almost like having a bigger team that is hyper specialized & gets exactly what we need!

Alexander Smith, Director of Data & Analytics

Results

Thousands of Articles Managed

Managing thousands of articles, meta data & reporting in a single location.

The entire team no longer needs to create custom data views or chase reporting.

Single dynamic report
100k + Articles dynamically reported
Custom logic & processing
Server-to-server communication.

Saved Hundreds of Team Hours

Through implementation, strategy & reporting the Vision Labs team saved Complex hundreds of hours of learning & reporting.

Solution

Complex partners with Vision labs with a comprehensive data management solution using the Google Stack.

Thousands of Articles, dozens of initiatives, 50+ people.

Data Collection

Integrating various marketing platforms such as Facebook Ads, Google Ads, LinkedIn Ads, Shopify, TikTok Ads, and Snapchat Ads.

Data Integration

Managing data collection and integration through ad platforms.

Custom Data Visualization

Utilizing BigQuery and Looker Studio to create actionable data visuals.

Working with their data team to manage the full data pipeline.

"It's like expanding our team at a moments notice"

Conclusion

By partnering with Vision Labs, The complex Team transformed their data management process, saving valuable time and resources. They now enjoy a centralized data system that not only simplifies their operations but also provides actionable insights for replicable outcomes.

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Results

"It's like expanding our team at a moments notice"

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