Smart medical implant technology company. Develops sensor-equipped orthopedic implants (knee, hip, spine) and cardiac monitors that collect and transmit patient data. B2B2C model partnering with medical device manufacturers (Zimmer Biomet) and healthcare providers.
Measuring patient outcomes over 10-20 year device lifespan. Proving ROI of smart implants vs. traditional devices to insurers and hospitals. Data privacy and security compliance across multiple healthcare systems. Demonstrating predictive value of collected kinematic data for clinical decisions. Attribution of improved outcomes to device vs. other factors.
Unified tracking approach spanning both their software product and ecommerce storefront
Functions as a dedicated analytics resource without the overhead of a full-time hire
Enabled their team to focus on product and growth while all client-side and server-side tagging is handled externally
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