Looker Studio VIP – Behind the scenes

The Origin Story & Timeline of LookerStudio.VIP I am going to outline & document the history of Looker Studio VIP. I really do enjoy reading other companies that do this. So this is my effort in putting more of this into the world! The Goal of Looker Studio VIP Was The original goal of Looker Studio.VIP was to help people build ACTIONABLE Dashboards. Not just templates & not just “pretty” although I love a Sexy Dashboard. When I built that it was “Just Me”. Meaning I wrote, built & created that article. Now we have a team of people that operate Vision Labs. The mission stays the same! Who does Vision Labs help? We help marketing teams take action on their data faster than ever before. With Clients in: We have a team of people who have two goals. This spans from the Data Collection through visualization. Unfortunately, Looker Studio VIP no longer serves the purpose that got us here. There are more blogs, more templates & more “hot takes” on data visualization out there. We still own the domain and might resurrect it. But, I am focusing the team to serving our customers in the best possible way. If you want to learn how to become an action-oriented data-driven marketer. Consider joining The Lab

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The framework we use to drive revenue using data

Turn your data patterns into revenue. Less reporting on what happened, more action on what to do next.

$1M Challenger brands
$1B Category leaders

The same framework works at every revenue scale β€” the data problem doesn't change.

Enter your email above to save your free spot Β· June 17, 2026, 3:00 PM

Insight Engineering: Driving Revenue First β€” we're live now.

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JJ Reynolds
Hosted by JJ Reynolds
Sharing the exact data framework his team runs with growth clients
  • In this session you'll leave with
  • A way to tell which numbers actually drive revenue, and which ones you can stop reporting.
    The framework for turning one data pattern into a revenue experiment you can ship this week.
    A repeatable system, so acting on insight stops depending on who has time to dig through dashboards.

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