Financial Services / Trading Data Strategy Case Study: Attribution & ROI Measurement

Investment firm focused on growth equity and venture capital. Revenue from management fees (2%) and carried interest (20%). Portfolio approach across technology and consumer sectors.

Data Strategy

Google Analytics Google BigQuery Google Looker Studio Google Tag Manager Hello Conversions High Level

The Challenge of attribution and roi measurement

How we Helped

Approach & Results

Our Approach

Key Results

Google BigQuery

Central data warehouse for unified analytics

High Level

Marketing automation workflows

Google Analytics

Web traffic and user behavior tracking.

Google Looker Studio

Custom dashboard visualization

Google Tag Manager

Tag deployment and management.

Hello Conversions

Conversion tracking and attribution

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