Marketplace / Aggregator Attribution & Outcomes Measurement Case Study: Attribution & Revenue Forecasting

Marketplace/directory for proprietary trading firm reviews and comparisons. Revenue from affiliate commissions and featured listings. Aggregator model for trader education and firm selection.

CDP Product Analytics

GA360 Google Looker Studio Server Side Google Tag Manager

The Challenge of attribution and revenue forecasting

How we Helped

Approach & Results

Our Approach

Key Results

Google Looker Studio

Custom dashboard visualization

Google Analytics

Web traffic and user behavior tracking.

Hello Conversions

Conversion tracking and attribution

Google BigQuery

Central data warehouse for unified analytics

Google Tag Manager

Tag deployment and management.

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