Imagine having all your product and marketing data seamlessly combined in one powerful, easy-to-use platform.

That’s exactly what PostHog dashboards deliver. Unlike many alternatives that force you to juggle multiple tools or struggle with limited customization with PostHog, you can track everything from page views and registrations to conversion rates and traffic source.

Plus, you get the ability to dig deeper with session recordings and user behavior analysis, helping you understand not just what’s happening, but why.

This means faster insights, smarter decisions, and more effective campaigns without the headache of complicated setups or fragmented data. If you’re ready to take your marketing analytics to the next level and truly unlock the power of your data, PostHog dashboards are the way to go. Get excited because your data just got a whole lot more actionable and accessible!

Step 1: Create and Name Your Dashboard

Start by creating a new dashboard in your analytics tool. Always name your dashboard immediately to avoid confusion later. Use a descriptive name that reflects the promotion and platform, such as “Workshop Promotion Dashboard” or “Test YouTube Campaign.”

Step 2: Add Page View Insights

Create an insight that tracks the total number of unique users who viewed your promotion page. Use a number chart or scorecard visualization. Filter the data by the URL containing your promotion’s page address to ensure you’re only counting relevant page views. This insight gives you a quick snapshot of how many people have seen your offer.

Step 3: Track Registrations

Next, add an insight to monitor registrations or sign-ups. If you have event tracking set up in your CRM or analytics platform, filter by the event name related to registrations, such as “workshop registered.” Use unique user counts to avoid double counting users who may register multiple times.

Step 4: Visualize Trends Over Time

Add a line chart that shows trends for both page views and registrations over time. This helps you understand how your promotion is performing day by day and identify any spikes or drops in engagement. Comparing these two metrics side by side provides valuable context for your campaign’s effectiveness.

Step 5: Calculate Conversion Rates

Conversion rate is a critical metric that shows the percentage of visitors who registered after viewing your offer. To calculate this:

• Duplicate your trend insight.
• Enable formula mode in your analytics tool.
• Use a formula dividing registrations by page views and multiply by 100 to get a percentage.
• Change the visualization to a number chart and format it as a percentage.

This insight helps you quickly assess how well your promotion converts visitors into registrants.

Step 6: Analyze Traffic Sources

Understanding where your visitors come from is key to optimizing your marketing spend. Add a bar chart that breaks down page views by the initial UTM source or referral channel. This shows which marketing channels are driving the most traffic to your promotion and helps you focus your efforts on the most effective sources.

Step 7: Organize and Customize Your Dashboard

Use your dashboard’s edit mode to arrange and resize your insights for a clean and easy-to-read layout. Rename each insight clearly, such as “Page Views,” “Registrations,” “Conversion Rate,” and “Traffic Sources,” so your team can quickly understand the data. Hiding unnecessary elements can also help keep the dashboard focused.

Why Use PostHog for Promotion Dashboards?

PostHog is a powerful tool that combines product and marketing data in one platform. It allows you to build scalable dashboards, track user behavior in detail, and even watch session recordings to understand why some visitors don’t convert. Using PostHog can streamline your analytics process and provide deeper insights into your promotions.

Final Tips for Success

• Start simple and focus on the key metrics that matter most.
• Use filters and breakdowns to get more granular insights as needed.
• Regularly update your dashboard’s date range to keep data current.
• Share your dashboard with your team to align everyone on campaign performance.

Building a promotion dashboard like this covers most of what marketers and product teams need to monitor campaign success. With clear visibility into views, registrations, conversion rates, and traffic sources, you can optimize your promotions and drive better results.