The Challenge of attribution and roi measurement
EdTech Analytics Implementation: The Challenge
Speech Therapy PD, an online learning platform, faced several key challenges in managing their business and achieving their growth objectives. They struggled to identify which lead generation methods (PDFs, free trials, free tools) were most profitable, making it difficult to allocate marketing resources effectively.
Their cash flow management was heavily reliant on predictable recurring revenue from annual subscriptions, but they lacked confidence in their revenue projections. Furthermore, they needed to understand the difference between their customer acquisition cost (CAC) and customer lead cost (CLC) to optimize their marketing spend.
Ultimately, they were making business decisions based on estimates and weren’t fully aware of all of their opportunities for growth and improvement.
How we Helped
Approach & Results
Vision Labs provides a strategic partnership that goes beyond the implementation of technology. Speech Therapy PD now meets every other week with their strategist to unpack performance and plan for next steps together. This hands-on approach combined with a single-point of contact to manage the entire process made the team at Speech Therapy PD feel like they had a bigger team supporting them.
Results
The implementation of Vision Labs' solution delivered significant positive results:
Solution
Vision Labs partnered with Speech Therapy PD to implement a comprehensive, data-driven solution that addressed all their key challenges:
By having the infrastructure for better analytics, Speech Therapy PD now had all nine steps of the Data Order of Operations (DOO) in place. This created a new framework that enabled the business to measure their performance as well as see the next opportunity to improve.
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