Direct-to-consumer nutraceutical company selling anti-aging supplements. E-commerce and continuity subscription model (40% of revenue). Products based on patented UC Berkeley research targeting mitochondrial health. Price point around $34-40/month.
Measuring actual health outcomes vs. placebo effect in supplement market. High customer acquisition costs in competitive supplement space. Attribution challenges in multi-channel marketing (online, direct mail, retail). Tracking customer lifetime value in continuity programs with high churn. Difficulty proving product efficacy claims to regulators and consumers.
Juvenon is a health and wellness supplement company that focuses on promoting healthy aging and longevity. Juvenon products are formulated based on research into the biological processes of aging, with the goal of helping individuals maintain a youthful, active lifestyle. With dozens of SKUs and hundreds or product variations, they utilize Vision Labs Ecommerce Measurement System to operate every day.Â
“Vision Labs transformed how we approach measurement and attribution. Their insights have been invaluable in understanding our true impact and making data-driven decisions.”
Leadership Team
Juvenon
They had multiple non-traditional sales channels that were consolidated into one location
Full oversight of all their tracking and analytics
Regular meetings every other week so they have a consistent point of contact
Vision Labs provides a strategic partnership that goes beyond the implementation of technology. Speech Therapy PD now meets every other week with their strategist to unpack performance and plan for next steps together. This hands-on approach combined with a single-point of contact to manage the entire process made the team at Speech Therapy PD feel like they had a bigger team supporting them.
Vision Labs save the Juvenon team dozens of hours each week by focusing on the big rocks that move the needle.Â
The goal is knowing exactly what to do next & how to monitor the big rocks to move faster then the competition.
“Superior to an off the shelf tracking solution. We now know what we need to do.
We didn’t have a clear understanding of how customers were progressing through our sales funnels.
The Vision Labs team really understands our business and suggested solutions to problems we didn’t know we had.
You need to have a good tracking team backing you that can suggest solutions and troubleshoot problems.”
Nathan Hamilton
CEO Juvenon​
Integrating all marketing platforms such as Facebook Ads, Google Ads, LinkedIn Ads, Shopify, TikTok Ads, and Snapchat Ads.
The best data now gets exactly where it is needed for.Â
Managing data collection and integration through ad platforms.
Utilizing BigQuery and Looker Studio to create actionable data visuals.Â
By partnering with Vision Labs, Juvenon transformed their data management process, saving valuable time and resources. They now enjoy a centralized data system that not only simplifies their operations but also provides actionable insights for replicable outcomes. Future plans include continued collaboration to further enhance their data capabilities and maintain their competitive edge in the supplement industry.
The integrated toolkit that powers this solution
Let’s discuss how Vision Labs can help solve your unique measurement challenges.