SaaS Product Analytics & Web Analytics Case Study: Attribution & ROI Measurement

Video hosting and analytics platform for marketers. SaaS model with usage-based pricing for video bandwidth and analytics. Focus on conversion optimization and detailed viewer insights.

Product Analytics Web Analytics

AirByte Google BigQuery PostHog

The Challenge of attribution and roi measurement

How we Helped

Approach & Results

Our Approach

Key Results

Google BigQuery

Central data warehouse for unified analytics

AirByte

Data pipeline orchestration

PostHog

Product analytics and feature tracking

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