Academic / Higher Ed Data Strategy & Outcomes Measurement Case Study: Attribution & ROI Measurement

Higher education institution. Revenue from tuition, state funding, research grants, and donations. Serves 24,000+ students across multiple campuses.

Data Strategy Outcomes Measurement

AirByte Google Analytics Google BigQuery Google Looker Studio Server Side Google Tag Manager

The Challenge of attribution and roi measurement

How we Helped

Approach & Results

Our Approach

Key Results

Google Looker Studio

Custom dashboard visualization

Google BigQuery

Central data warehouse for unified analytics

Server Side Google Tag Manager

First-party data collection infrastructure.

AirByte

Data pipeline orchestration

Google Analytics

Web traffic and user behavior tracking.

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