SaaS CDP & Product Analytics Case Study: Attribution & ROI Measurement

Experience management SaaS platform. Enterprise software for customer, employee, product, and brand experience data. Subscription-based model with per-seat and usage pricing. Acquired by SAP then spun out.

CDP Product Analytics

GA360 Google Looker Studio Server Side Google Tag Manager

The Challenge of attribution and roi measurement

How we Helped

Approach & Results

Our Approach

Key Results

Server Side Google Tag Manager

First-party data collection infrastructure.

GA360

Enterprise-scale analytics with unsampled data.

Google Looker Studio

Custom dashboard visualization

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