Hospitality / Tourism CDP & Attribution Case Study: Attribution & ROI Measurement

Boutique hotel collection focused on unique coastal properties. Revenue from room bookings, packages, and local experiences. Emphasis on romantic getaways and eco-tourism.

Attribution CDP

AirByte Google Analytics Google BigQuery Google Looker Studio Server Side Google Tag Manager

The Challenge of attribution and roi measurement

How we Helped

Approach & Results

Our Approach

Key Results

Google Looker Studio

Custom dashboard visualization

Google BigQuery

Central data warehouse for unified analytics

Server Side Google Tag Manager

First-party data collection infrastructure.

AirByte

Data pipeline orchestration

Google Analytics

Web traffic and user behavior tracking.

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