Streamlining Data Management in the Baby CPG Industry
Bobbie Baby, a leading company in the Consumer Packaged Goods (CPG) industry focusing on baby products, faced significant challenges in managing their data. Their team spent countless hours “finding numbers” without an end-to-end solution for data collection and visualization. They needed a centralized location for data summary tables to streamline their operations and achieve their goals.
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Primary Goals
Centralize all marketing data into a single, cohesive system.
Save time and reduce the complexity of data management.
Allow insights for funnels & upgrade paths to be easily accessable
Outcomes
Unified system for front end acquisition & backend account portals
Centralized reporting of all individual funnels & vendors.
Brand, CRO, & paid media on the same data.
"Amazing Partner"
“If you’re looking to really build out custom dashboards to drill into specific analytics and performance across your website, they’re a really good partner to have and lean on for those insights.”
Alex Davi
Results
Time Savings
Integrating various marketing platforms such as Facebook Ads, Google Ads, LinkedIn Ads, Shopify, TikTok Ads, and Snapchat Ads.
Financial Savings
Reduced costs associated with manual data management and improved ad spend optimization.
Operational Efficiency
Enhanced ability to interface with summary data directly or consult with a measurement growth strategist for actionable insights.
Solution
Vision Labs provided Bobbie Baby with a comprehensive data management solution using the Google Stack. This included:
Data Collection
Integrating various marketing platforms such as Facebook Ads, Google Ads, LinkedIn Ads, Shopify, TikTok Ads, and Snapchat Ads.
Data Integration
Managing data collection and integration through ad platforms.
Reverse ETL & Data Visualization
Utilizing BigQuery and Looker Studio to create actionable data visuals.
The implementation was fast and efficient, aligning perfectly with Bobbie Baby’s goals.
Conclusion
By partnering with Vision Labs, Bobbie Baby transformed their data management process, saving valuable time and resources. They now enjoy a centralized data system that not only simplifies their operations but also provides actionable insights for replicable outcomes. Future plans include continued collaboration to further enhance their data capabilities and maintain their competitive edge in the baby CPG industry.
Looking for an amazing measurement team like Bobbie has? Let’s have a conversation Contact Us