PostHog Pricing Calculator
Platform Add-ons
Get a personalized analysis, Posthog pricing, and alternatives
Stop guessing, in a call we’ll help you understand:
- How much PostHog will cost based on your actual usage patterns
- Which features you actually need vs nice-to-haves
- Implementation timeline for your specific use case
- Cost comparison with your current tool stack
PostHog gives you an all-in-one analytics platform that we at VisionLabs use to measure our own product performance.Â
How much does PostHog Cost?
PostHog’s pricing is radically different from competitors. Over 90% of companies use it completely free, while paid usage typically ranges from $100 to $5,000+ monthly. The beauty? You only pay for what you use beyond the generous free tier.
This usage-based model means a startup might pay nothing, a scale-up might pay $500/month, and an enterprise could pay $10,000+. Your costs depend entirely on your data volume and which features you use.
Estimated Monthly Costs by Company Size
| Company Stage | Monthly Events | Session Recordings | Typical Monthly Cost |
|---|---|---|---|
| Early Startup | 500K | 2K | $0 (Free tier) |
| Growing Startup | 3M | 10K | ~$100-200 |
| Scale-up | 20M | 50K | ~$800-1,500 |
| Enterprise | 100M+ | 200K+ | $3,000-10,000+ |
Professional PostHog Implementation Services
End-to-End PostHog Setup: We handle everything from initial setup, event taxonomy design, and SDK implementation to dashboard creation and team training.
Tool Migration & Consolidation: Seamlessly migrate from Mixpanel, Amplitude, Hotjar, or other tools while preserving historical data and maintaining tracking continuity.
Cost Optimization & Monitoring: Implement smart tracking strategies to maximize value while minimizing costs, including sampling strategies and billing alerts.
What tools does Posthog replace?
Here you have a summary of tools, and monthly savings with Posthog
Tool Category | Replaces | Monthly Savings |
|---|---|---|
| Product Analytics | Mixpanel, Amplitude | $500-2,000 |
| Session Recording | Hotjar, FullStory | $89-1,000 |
| Feature Flags | LaunchDarkly, Split | $75-1,500 |
| A/B Testing | Optimizely, VWO | $300-2,000 |
| Surveys | Typeform, SurveyMonkey | $25-100 |
| Error Tracking | Sentry, Rollbar | $26-500 |
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Detailed Explanation of PostHog Pricing
PostHog’s pricing model is purely usage-based with volume discounts. Here’s what affects your costs:
1. Product Usage: Each product (analytics, session replay, feature flags, etc.) has its own usage meter and free tier. You can use some products heavily while keeping others minimal.
2. Volume Discounts: Prices drop significantly as usage increases. For example, analytics events cost $0.00005 each for 1-2M events but only $0.000009 for 250M+.
3. Platform Add-ons: Optional add-ons like HIPAA compliance ($250/month) or enterprise features ($2,000/month) add fixed monthly costs.
4. No Hidden Costs: Unlike many tools, there are no charges for users, projects (up to 6), or API calls.
The key to controlling costs? Smart implementation. Track only events that drive decisions, use sampling for high-volume features, and set billing limits to prevent surprises.
Comparing PostHog Free vs Paid Plans
If you’re spending $1,000+ monthly across multiple tools, PostHog likely offers both cost savings and workflow improvements.
| Feature | Free Plan | Paid Plans |
|---|---|---|
| Analytics Events | 1M/month | Unlimited (usage-based) |
| Session Recordings | 5K/month | Unlimited (usage-based) |
| Feature Flags | 1M requests/month | Unlimited (usage-based) |
| Team Members | Unlimited | Unlimited |
| Projects | 1 | 6+ |
| Data Retention | 1 year | 7 years |
| Support | Community | Email → Priority |
| SSO | Basic (Google, GitHub) | SAML available |
| Compliance | Standard | HIPAA, SOC 2 available |
Benefits of PostHog's Pricing Model
We like PostHog so much that at VisionLabs is the tool we use to track our own analytics. Here is a TL;DR of why we think is a great alternative:
- All Features from Day One: Unlike competitors, you get every feature on the free plan – no artificial limitations.
- Predictable Scaling: Set billing limits to cap spending and prevent budget surprises.
- Team-Friendly: Add unlimited users without worrying about seat costs eating your budget.
- Developer-First: API access, data export, and self-hosting options on all plans.
- Transparent Pricing: Public calculator shows exact costs – no “contact sales” mysteries.
- Fast Time-to-Value: Start using immediately without procurement cycles or negotiations.
Is PostHog Worth the Cost?
Determining PostHog’s value depends on your current tool stack and data sophistication. Here’s when it makes sense:
Strong Fit:
- You’re paying for 2+ separate analytics tools
- Your team values integrated data over best-in-class point solutions
- You need flexible pricing that scales with growth
- Developer adoption is important for your analytics strategy
Consider Alternatives If:
- You only need basic web analytics (stick with free Google Analytics)
- You require specialized features in one area (e.g., advanced experimentation)
- Your usage would exceed $5,000/month and you prefer fixed pricing
- You need extensive hand-holding and implementation services
Ask yourself:
- How much are you spending on your current analytics stack?
- Would consolidating tools improve your team’s efficiency?
- Is usage-based pricing better than seat-based for your team structure?
Again, if you’re spending $1,000+ monthly across multiple tools, PostHog likely offers both cost savings and workflow improvements.
FAQ's
Can you start with PostHog for free?
Yes, PostHog offers a generous free tier with 1M events, 5K recordings, and unlimited team members. No credit card required.
Is PostHog GDPR compliant?
Yes, PostHog is GDPR compliant and offers features like data anonymization, user deletion, and EU data residency options.