EdTech Data Strategy & Product Analytics Case Study: Attribution & ROI Measurement

American Academy of Family Physicians professional association. Membership model with dues, continuing education, and certification revenue. Serves 136,000+ physician members. Advocacy and education focus.

Data Strategy Product Analytics

GA360 Google BigQuery Google Looker Studio Server Side Google Tag Manager

The Challenge of attribution and roi measurement

How we Helped

Approach & Results

Our Approach

Key Results

Google Looker Studio

Custom dashboard visualization

GA360

Enterprise-scale analytics with unsampled data.

Google BigQuery

Central data warehouse for unified analytics

Server Side Google Tag Manager

First-party data collection infrastructure.

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