Make data work for you, not the other way around
Empower your analysis with Analytics Canvas
Harness GA4, BigQuery, and Looker Studio to Automate, Analyze, and Visualize Your Data Like a Pro
Get Hands-On with Analytics Canvas
This isn't some boring theory course. We're going to dive straight into Analytics Canvas and show you how to do all the cool stuff.
Step-By-Step, Fun & Easy
We know, new tools can seem scary. But with Analytics Canvas, it's actually fun. You'll be playing with a visual tool that's like a jigsaw puzzle for your data. We'll guide you through each step.
Make Everything Play Nice Together
One of the biggest headaches is getting all your different data tools to work together. Say goodbye to those headaches! We'll show you how to connect Analytics Canvas to GA4, BigQuery, and more.
Everyone's Welcome
You don't need to be a tech guru to join us. Analytics Canvas is designed to be super user-friendly. So, whether you're a newbie in the data world or an old hand looking to expand your skills, we've got your back.
Navigating the turbulent waters of modern data management is no small feat
Between the frustratingly restrictive GA4 quotas, the mind-boggling cardinality limits, and the ever-looming threat of repetitive, mundane processes, it can feel like you’re constantly battling against the tide.
There’s the mountainous task of mastering platforms like Analytics Canvas, BigQuery, and GA4, each with its unique challenges and quirks.
But what if we could cut down on errors, time wasted & time to implementation?
Introducing Analytics Canvas Course.
Our curriculum doesn’t just skim the surface.
We dive deep, navigating the intricacies of the GA4 API & BigQuery Pipeline to empower you with a clear understanding of its structure and functionality.
With hands-on lessons, we immerse you in Analytics Canvas, guiding you through data extraction, integration, and visualization methods.
With our insights into data sets, quota management, and high-performance data operations, you’ll have the tools you need to seamlessly integrate and visualize data without the coding fuss.
No more drowning in data discrepancies or getting bogged down by disjointed tools. Break free, harness the power of your data, and unlock actionable insights.
I've never seen courses that are so 'to the point' that I can walk away with an action to take every lesson.
Derek Hurtato
Grow Now Digital
Derek Hurtato
Grow Now Digital
Join us, and set your course for unparalleled success in 2023 and beyond
Unleash your data superpowers: Save time, gain confidence, and make better decisions
Understand the Power Players
We'll demystify the world of GA4 API and Raw BigQuery Export. You'll grasp how they compare, how to choose the right one, and how to use them to your advantage.
No More Guessing Games
Say goodbye to time-wasting, hair-pulling debugging sessions and aimless tinkering. We'll show you the right way to do things from the get-go.
We've Got Your Back
Feeling overwhelmed? Just drop us a friendly email about what's bugging you or what you're trying to do, and we'll update the course. Yup, we're here to make sure you get the most out of this journey!
Unlock Your Data Potential: Conquer Analytics Canvas in Just a Few Weeks
How It's Work
The Analytics Canvas Foundation program has 3 main parts!
01.
Crafting your GA4 and Canvas Strategies
We begin by asking the right questions and analyzing GA4 to identify key events for your marketing needs. With this strategy in mind, we tailor your Canvas strategy to align with your objectives and maximize your data utilization.
02.
Navigating the Data Method with GA4 API
We explore GA4 API and BigQuery, highlighting their strengths & teaching when to use each.
Gain hands-on experience with GA4 API, making it a valuable asset in your data toolbox.
03.
Unlocking the Big Query Query Builder
Big Query may seem daunting, but it will soon be your best tool.
We’ll explore its features and show you how to use it effectively for better data-driven decisions in your business.
Time Commitment is 3-hours Each Week for 3 weeks & you will be off to the races!
Self Serve + Email Support! Our lessons are short & Punchy Straight to the point)
Module 1
Introduction to Analytics Canvas
Start your Analytics Canvas journey with an immersion into its world. You’ll get an overview, understand its ties with GA4 API, and see the potential in crafting a personal data warehouse. Tackle GA4, GTM, and BigQuery basics, and wrap your head around scopes, queries, and the mantra that “everything is a table”. You’re setting the foundation for what’s to come!
Module 2
Understanding and Mastering the Analytics Canvas UI
Embark on a guided tour of the Analytics Canvas UI – your mainstay for the rest of the course. Dive deep into its pricing structures, connection protocols with GA4 and BigQuery, and discover the magic of automation using “Packages”. And hey, ever wondered about BigQuery Field ID’s naming importance? By the end, you’ll command the UI like a pro!
Module 3
Get started with using GA4 API
The GA4 API is a treasure trove, but how do you unlock it? Begin by understanding its limitations, then sketch your data needs before diving into the API. You’ll learn to craft landing page KPIs, clean data, and surface events for powerful insights. Plus, e-commerce reporting? It’s in here. By module’s end, the GA4 API will feel like a trusty old friend.
Module 4
GA4 Big Query Builder
BigQuery is a beast, but this module tames it! Explore how GA4 and BigQuery synergize through Analytics Canvas. Grasp why agencies prefer tools like Analytics Canvas and learn from tales of accidental overspending. Dive into the intricacies of queries and build your maiden canvas. Cleaned up, refined data is just a few lessons away!
Module 5
The Big Query Horizontal Table
Turn theory into practice! Construct queries using the horizontal table method and develop session summary tables. Visualizing your data will become second nature, and expanding reports with extra dimensions will seem like child’s play. As you progress, the versatility of Analytics Canvas in integrating data sources will become crystal clear.
Meet Your Instructor—JJ Reynolds
JJ Reynolds, a Hawaii native with a knack for storytelling and a keen understanding of digital analytics, brings his unique perspective and wealth of experience to the table. With a ‘B.S. in BS’ (read: communication degree) under his belt, he’s managed substantial ad budgets and worked with production companies and ad agencies before choosing to delve deeper into the digital analytics world.
Frustrated by clients who couldn’t see ‘what is happening,’ he founded Vision Labs to present not just numbers, but the story behind them.
JJ brings his love for what he does and his infectious enjoyment to every lesson, making learning about GA4, Analytics Canvas, Big Query, and Looker Studio not just informative, but fun!
Your Path to Continuous Growth and Scalibility for Agencies and Consultants
While the Analytics Canvas Course equips you with unparalleled insights and tools, there’s a horizon even beyond that—one that’s bustling with continuous learning, interaction, and growth. Introducing—The Lab Specially Curated for Agencies & Consultants Propel Your Growth and Scale Efficiently with Our Tailored Processes
Unlock Success with The Lab Unlimited
You can grab just the Analytics Canvas course or choose to explore the vast resources available at The Lab Unlimited. We're rooting for your success and provide the tools and strategies to ensure you get there!
Access Premium Looker Studio Templates
As a part of our membership, you'll gain access to a host of meticulously designed Looker Studio templates. These are built to seamlessly work with Analytics Canvas exports, accelerating your analysis and saving you precious time.
Bid Farewell to Overwhelm and Uncertainty
With us, you're never alone in your data journey. We provide a comprehensive roadmap for your success, eliminating guesswork and uncertainty. No more feeling overwhelmed; you'll have a clear path and a community supporting your progress.
Bring your whole team on board
Team Up for Transformation
Accelerate Collective Growth with Shared Knowledge
Unlock Collective Potential
Imagine the momentum your business could gain if your entire team masters GA4, Analytics Canvas, BigQuery, and Looker Studio together. As a unified force armed with future-proof skills, your team can drive data-driven decisions that boost your projects' success.
Empower Business Growth
Our courses don’t just equip individuals—they fuel entire businesses. With everyone on board, you'll have the collective knowledge and confidence to refine your services, gain a competitive edge, and even pioneer your own agency, if that's what you aspire to do.
Grow Together
Learning as a team means growing as a team. Create a data-driven powerhouse that leverages powerful tools to drive success. Why embark on this transformative journey alone when you can bring your team along?
Unlock Your Access Now!
Get Just the Analytics Canvas Course or join the The Lab Community and get access to everything
Analytics Canvas
$499
One-time
Course
Analytics Canvas Course
All Modules - Learn to use GA4 API, BigQuery, LookerStudio, & More)
All Courses
- Foundations (i)
- All Action Paths (i)
All Insider Calls (i)
Community
Members only community
Monthly Live Calls
Dedicated Help
Open Support (i)
popular
The Lab
$200/m
$200/m x 15 months
Course
Analytics Canvas Course
All Modules - Learn to use GA4 API, BigQuery, LookerStudio, & More)
All Courses
- Foundations (i)
- All Action Paths (i)
All Insider Calls (i)
Community
Members only community
Monthly Live Calls
Dedicated Help
Open Support (i)
Why Choose us
We Aim to Equip You the Tools for Data Mastery
Expertise at Your Fingertips
Capitalize on our rich industry experience and proven success in spearheading measurement marketing projects across diverse markets. Our expertise is your power-up.
Practical Knowledge First-Hand
Forget the outdated, abstract theory—we bring to the table hard-earned wisdom from our active involvement in data analysis. We ensure that what you learn is always up-to-date, relevant, and directly applicable to your work.
Dedicated to Your Data Journey
Our passion for data analysis goes beyond just a job—it's a shared adventure that we embark on with you. We continually learn, adapt, and grow alongside our community. We're here to support and empower you on this exciting data journey.
These People Trust Our Work
Sean Webster
Founder | Mac 'n Cheese Media
"I can’t express how much of an impact Stockton has made on my Business. If you get an opportunity to work with him, you should definitely do that”
ANNE H
Founder | Analytics Consultant
"I highly recommend [The Lab]. Whether you are a beginner, experienced marketer, or webmaster, you will find valuable information and insights that will help you.
JJ and Stockton are truly dedicated to helping their members succeed and it shows in everything they do from the lessons to membership calls. They also stay on top of the issues such as Google limiting access to some of their APIs.”
Giacomo Galanti
Digital Analyst | Digital.Galanti
"I really like JJ and Stockton's way of going deep. I have collected many interesting ideas and new ways of doing some things compared to before, both on the GA4 and GTM side but also on other things such as ideas on strategies and tactics in Looker Studio. I really like the informal style and practicality of the guys. I also find the Slack channel dedicated to subscribers very interesting.”
James Santiago
Agency | Ad Manager
"I freakin love these weekly updates!!!
Your confidence makes me confident I made the right choice to be a member of BTD!”
Ahmad Kanani
Founder | Siavak
"I’ve found [The Lab] so unusually attractive as an offer (before joining) and so incredibly valuable as a program (after joining) that I’m genuinely happy to recommend it to anyone running a measurement-focused agency or freelance business who wants to stay top of the game.
I joined as a foundation member last year and can’t recommend it highly enough!"
DJ
Founder | VitalTechResults
"[The Lab] is the perfect online course platform for busy professionals who want to up their game. Whether you're a business executive, a stay-at-home mom, or just want to improve your productivity, their courses and resources will teach you the skills you need to achieve success.”
Frequently Asked Questions
So, you have questions? Let us try to answer those for you…
The sooner you begin, the quicker you’ll be able to leverage the game-changing power of GA4, Analytics Canvas, Big Query, and Looker Studio. Every day you wait is a day of untapped potential. Plus, the digital landscape is evolving rapidly; staying current is not only advantageous, it’s essential.
The beauty of this course lies in its efficiency. We recommend setting aside just three hours per week over a span of three weeks. That’s all the time you’ll need to dive deep into the material and emerge with a wealth of actionable knowledge. So, in less than a month, you’ll be all set and ready to take the data world by storm!
Success is an ongoing journey, not a final destination. With our individual courses and courses inside Better Than Data, we focus on fueling your continued growth. Whether you’re keen on refining your strategies, enhancing client communication, or aspiring towards loftier goals, we’ve got you covered. Our robust expertise, drawn from helping clients across diverse sectors in the data world, ensures you’ll find valuable insights to facilitate your growth trajectory. No matter how successful you are, there’s always room for enhancement, and that’s where we step in!
We’re all for questions and active participation. Whether you’re puzzled about a specific module or curious about an analytics concept, don’t hesitate to drop us an email. We’re committed to supporting you throughout this learning journey and will reply as swiftly as we can.
Moreover, when you sign up for Better Than Data, you’ll gain entry to our exclusive Slack community. Here, you’ll have the unique opportunity to interact directly with Stockton and JJ. They’ll be hosting regular training sessions and answering questions, offering you direct access to their wealth of expertise!
You get full access to the Analytics Canvas course (and all of the courses of Better Than Data, if you join us inside the membership) right away. No need to wait for certain modules to be released. You can dive in and start learning immediately. And don’t forget, we’re continually updating and adding new material, so your resource library will keep expanding.
While we do offer asynchronous help and a monthly live call for Better Than Data peeps, we don’t offer one-on-one assistance as part of this course. However, if you need personalized, live consulting, we do provide that service for an additional hourly rate.
While we can’t make guarantees as results vary greatly depending on individual circumstances and effort, our experience shows us that the knowledge you’ll gain has immense value. We’ve been doing this for a while and have consistently seen monthly returns in the range of $3k – $10k. Your investment in this course has the potential to yield significant rewards.
We strive to provide immense value in everything we do, and we take that commitment seriously. If you’re searching for an easy exit strategy, we may not be the right fit for you. We’re real people who work hard to ensure the quality and worth of our course. Our goal isn’t to take your money and run, but to deliver a learning experience that’s truly transformative. As of right now, noone has ever asked for a refund.
I you can’t find the information you need, don’t hesitate to
contact us. We’re here to assist you.
Our "Always Evolving, Always Committed" Guarantee
At The Lab, we pledge to provide an environment where learning never stagnates and evolution is the norm. In the fast-paced world of data analysis, we’re not just staying afloat—we’re riding the wave, continuously expanding our course offerings to keep you ahead of the curve.But it’s not only about offering new content—it’s about offering content that resonates with you. Our courses often find their roots in your feedback and requests because we listen, understand, and value your input. We believe in curating our learning resources based on your unique needs.Ultimately, our mission transcends simply providing courses. We strive to empower you with knowledge and skills that transform your data journey into a thriving adventure. That’s the The Lab Guarantee—always evolving, always committed.
