Our Team

Where marketing & data collide!

JJ Reynolds
Founder & Strategist

A Hawaii native with a knack for storytelling and a keen understanding of digital analytics, JJ brings his unique perspective and wealth of experience to the table.

He’s managed substantial ad budgets (MM/month) and worked with production companies and ad agencies before choosing to delve deeper into the digital analytics world.

Frustrated by clients who couldn’t see ‘what is happening,’ he founded Vision Labs to present not just numbers, but the story behind them.

JJ Reynolds
Founder & Strategist

A Hawaii native with a knack for storytelling and a keen understanding of digital analytics, JJ brings his unique perspective and wealth of experience to the table.

He’s managed substantial ad budgets (MM/month) and worked with production companies and ad agencies before choosing to delve deeper into the digital analytics world.

Frustrated by clients who couldn’t see ‘what is happening,’ he founded Vision Labs to present not just numbers, but the story behind them.

Picture of <strong>Stockton Fisher </strong><br> <i>Head of Client Strategy</i>

Stockton Fisher
Head of Client Strategy

Stockton shares his vast knowledge gained from diverse experiences such as being a product manager at Funnelytics and the marketing director for an eight-figure ecommerce brand.

Stockton is well-known for his love of educating others about technical marketing & how it impacts the bottom line.

He continuously provides world-class measurement systems to clients while maintaining his passion for teaching.

Stockton Fisher
Head of Client Strategy

Stockton shares his vast knowledge gained from diverse experiences such as being a product manager at Funnelytics and the marketing director for an eight-figure ecommerce brand.

Stockton is well-known for his love of educating others about technical marketing & how it impacts the bottom line.

He continuously provides world-class measurement systems to clients while maintaining his passion for teaching.

Picture of <strong>Salva Lopes</strong><br> <i>Technical Account Manager</i>

Salva Lopes
Technical Account Manager

Experienced in data analysis and business intelligence across various industries.

Skilled in advanced SQL, Python, and Data Science for Marketing, with hands-on experience using top analytics and BI tools like Looker, Amplitude, Segment, and Appsflyer.

90s hip-hop enthusiast and a die-hard fan of tacos al pastor and Mexican food.

Salva Lopes
Technical Account Manager

Experienced in data analysis and business intelligence across various industries.

Skilled in advanced SQL, Python, and Data Science for Marketing, with hands-on experience using top analytics and BI tools like Looker, Amplitude, Segment, and Appsflyer.

90s hip-hop enthusiast and a die-hard fan of tacos al pastor and Mexican food.

Sophie Tyner
Visualization Strategist

Keeping reports running & clients smiling, Sophie manages our end to end implementations to deliver amazing visuals every day.

Using GA4, Sheets, BigQuery & Looker Studio she improves the implementations at every point of the process.

Many of the dashboards you see on our sites, demos & clients have had their final touches by Sophie!