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GA360 gives you powerful analytics tools, but that power comes at a price. Understanding its costs and what drives them can help you decide if it’s the right fit for your business. Let’s dive into what you’re paying for and why.
The cost of GA360 typically starts at $50,000 annually and can climb to $150,000 or more, but each implementation is unique. Pricing depends on the specific needs of your business, including the volume of data you process, the features you require, and any negotiated enterprise deals.
This isn’t a one-size-fits-all model. As your business scales and your data needs shift, your GA360 costs can change, giving you some flexibility. This means that how you plan and deploy your analytics strategy can also impact your costs. For instance, if you’re pushing events to the platform that aren’t being used for analysis, you’re paying for something that adds no value. Careful planning can help you avoid unnecessary expenses and ensure you’re only paying for what drives insights.
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Frequency
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30 million events
|
40 million events
|
100 million events
|
|---|---|---|---|
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Monthly
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Approximately $4,288
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Approximately $4,463
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Approximately $5,513
|
Consider upgrading to GA360 if your company:
The pricing model is primarily event-based, meaning the number of hits or events (interactions on your site) directly impacts your overall cost. If you’re processing tons of data, that cost will rise.
Here are key factors that affect your GA360 pricing:
Careful planning is essential to avoid unnecessary costs, especially in GA4, where tracking events you don’t use for analysis can still drive up your expenses.
Investing in GA360 means unlocking more than just access to analytics; you’re getting powerful tools tailored to your business needs. Here are some benefits:
These features make GA360 a robust choice for businesses looking to make data-driven decisions.
Downside: You need to configure everything from the ground up, which typically requires a team with specialized know-how (that’s where VisionLabs comes in).
Comparing Google Analytics (the free version) with GA360 reveals significant differences in data limits and features. Here’s a quick rundown:
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Feature
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Google Analytics (Free)
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GA360
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|---|---|---|
Determining the value of GA360 largely hinges on your business size, data needs, and growth ambitions. If your company processes more than 500,000 sessions monthly and relies on real-time insights, advanced attribution, or complex integrations, GA360 can be transformative.
However, if you’re a smaller business or have less intensive data needs, the cost might seem high. Here are some questions to consider:
If you find yourself answering “yes” to these questions, then GA360 could be a worthwhile investment.
Google offers a public form to 'talk to sales' for custom quotes, but typically sells GA360 through certified resellers.
GA360 doesn’t provide a free trial, but you can fill out a public form to contact sales for a personalized demo and quote. Some certified Google partners may offer trial-like experiences to give you a taste of what GA360 can do.
GA360 is best for companies with high traffic, complex data needs, and a need for real-time insights. If you have a small site or only basic data needs, the free version of Google Analytics may still be sufficient.
If your reports do not tell you what
to do, maybe you should contact us?